My design process is influenced by the Italian design school of the 60s and 70s, mostly based on the analysis of a design problem and the respective process to solve it, through a continuous re-thinking. Results are not only a visual compromise between message and mission, but also an elegant answer to the needs of the client.
My work and my experience brought me to design a new brand identity for several companies all around the world: US, Canada, France, Australia, China, Sweden, UK, Italy, Pakistan, Egypt, India, Belgium, Jordan, Indonesia, Ghana; all these realities gave me something new, marvellous hints and gifts that I constantly use to improve the signature I leave to all my works.
