THE CLIENT

Basset & Gold is a group of companies forging a financial revolution through retail investments and Official Investment Partner of West Ham United. Their mission is to create investment opportunities that are easy to understand and transparent (all bonds are offered with market-leading returns). Their success to date has come from embracing three underlying values: Innovation, Clients first, Investment model.

Services: Rebrand, Brand Guidelines / Location: London, UK

PROBLEM & BRIEF

As a growing company, Basset & Gold reached a point where they needed to have clear branding guidelines for consistency in their design materials. Furthermore, they had a problem with their previous logo because the Lion mark was plenty of unnecessary details and several construction mistakes.  The main issues was that when enlarging the lion, you see that corners are not matching up; when reducing the size it is not possible to see the tiny details.

REDESIGN PROCESS

The whole logo was redesigned while keeping the original lion. I perfectly optimised the usage of the logo, color palette to create corporate brand look that features prominently in their business cards and letterheads. Finally, the whole rebrand gave Basset and Gold a new look and the lion can be seen on the West Ham Premier League football team jersey. 

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